For nearly two decades Google has helped patients to find dentists in their local areas through Google search. An important question you should ask yourself is this; Is it easy for potential new patients to find my dental practice’s website online?
What’s All The Hype About SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.
Organic search results are more trustworthy to searchers and receive a lot more clicks than paid advertisements do. For example, of all US searches, only ~2.8% of people click on paid advertisements.
SEO will not only improve your website visibility in an organic search, but it can also increase the ranking of specific pages on your site.
While there are a few fixes that can improve optimization, it is an ongoing process that requires maintenance, and monitoring.
Keywords are words or phrases located throughout your web pages and posts that describe those certain types of content. For example, if you specialize in restorative dentistry and want to attract patients to your site that are searching for services such as implants and removable dentures, you’ll want to make sure that your website contains valuable keywords that pertain to those types of treatments.
For this reason, you’ll want to choose your keywords wisely, for they will largely dictate the types of prospective new patients that will come to your site.
Wondering where to start? Here’s a short list of important keywords every dentist needs on their website:
- Practice Name and Location
- A list of your specialties on your homepage. (Each specialty should also have its own sub-page with specific keywords pertaining to those types of treatments)
- Try using a few phrases that say “Best Dental Office in ..” and add your location. Many searches will often contain phrases such as “best dentist in Hollywood”, you’ll want to try and rank for those types of keywords.
Gain More Reviews and Highlight Them
Great reviews can drastically improve your business. Most search engines, including Google, look to highlight businesses with great reviews. If you consistently get your patients to leave you reviews on platforms such as Google My Business, you will drastically improve your practice’s visibility and marketability on Google Search.
There are certain tools you can use to gain more reviews, such as InstaReview by YAPI. You can send automated review requests to your dental patients, directing them to review your practice on sites that matter like Google, Facebook, and Healthgrades. Make more quality reviews possible with YAPI InstaReview.
Patients trust what reviewers have to say about your practice, more than they trust you. The best part about retaining great reviews is that the more positive organic reviews you can collect, the more your positive word-of-mouth marketing will become.
Let YAPI Help
As you can see, one of the best ways to market your practice is to do so online. An important question to ask yourself is, can Google find my dental practice website? Or do I need to work on making it easier for Google to find it?
YAPI was created to transform your dental practice, which includes maximizing your online presence. Curious to see how YAPI works? Click here to sign up to take a demo.