Marketing is key for any business’ growth and dentistry is no exception. However, why is it that marketing our dental practice is such a low priority on our list? Is it because we juggle so many tasks during the day that we simply don’t make the time for it? Or maybe since business is going well, we don’t feel the need to do any marketing?
According to a recent article from DentistryIQ, “The average dental office loses 15% to 20% of its patient base every year”. Whether we’d like to admit it or not, patients do fall through the cracks. If we sprinkle some marketing into our practices, a little will go a long way, especially with the right resources.
YAPI has teamed up with some of dentistry’s most influential leaders in Marketing, SEO, and Practice Management to bring you new series on our blog known as Marketing Mondays!
These articles will provide you with short and effective tips and tricks to better market your practice! They are also effective strategies that are proven to drive more traffic to websites, increase social media presence, and bring new patients through your doors.
On the second and last Mondays of each month, we will release new dental marketing articles that will provide you all the tools you’ll need to become a Dental Marketing Guru!
Some of our contributing authors will include:
Dr. Anissa Holmes from Delivering WOW!
Laura Hatch of Front Office Rocks
Drs. Nate Jeal, Tim Rauch, and Eric Jones – Dental Authority Marketing
Ian works as the Content Marketing Manager for YAPI. He is originally from the Central Coast of California but has lived abroad in both Germany and Russia. He has been working at YAPI for nearly three years. He also oversees and produces the Behind the Smiles Podcast, which is hosted by Dr. Gina Dorfman. If you are interested in being a featured guest on our podcast, you can reach Ian directly at firstname.lastname@example.org.